Passionate product design leader. 14+ years’ senior experience creating SaaS products, bespoke apps and campaigns.

I've designed and produced software, tools and apps engaging millions of users for organisations and brands. Dedicated to producing solutions and products that positively impact business practice, effectiveness and the bottom-line.

A hands-on problem solver, creative ideator and implementor with strong technical understanding and commercial awareness. Experienced in forming and leading multi-disciplinary teams.


My career began working for digital marketing agencies, before founding London’s first full-service social media agency in 2008.

Leading as creative director, we provided consultancy, strategy, campaign planning and technical implementation for leading brands such as Sony PlayStation, Britvic, Vodafone, Domino’s Pizza, Carphone Warehouse, Sky and GE.

After two years of growth it was acquired by a funded SaaS startup, of which I became part of the leadership team as global creative strategy director, managing UX, UI, social management and QA teams for their in-house agency.

Three years later I founded my second company, spending six years building and leading a team designing and building SaaS products, and consulting for brands such as PwC, Johnson & Johnson and Xero.


Currently design lead at Verint - helping the world’s most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. Powered by 4,500 dedicated professionals and a global partner network, 85 percent of the Fortune 100 rely on Verint SaaS products.