Inbox schminbox.
A SaaS desktop notification tool for sending unmissable communications, news, and polls directly to users, with content scheduled and managed via a web-based interface.
CommsPop allows internal communicators to bypass inboxes with immediate, measurable comms.
Challenge
On average, office workers receive 87-122 emails per day, causing content overload, information guilt and a lack of information hierarchy.
The client (a multinational drink and brewing company) needed a way to cut through the noise to bring their internal comms front and centre.
Solution
We devised and created CommsPop – an installable web-connected desktop app and accompanying browser-based admin panel.
How does it work?
Step 1:
The CommsPop app is deployed to all laptop/desktop computers (Windows and MacOS).
Step 2:
Comms teams use the online interface to schedule notifications and polls, manage users and edit target groups.
Step 3:
Scheduled (or instant) notifications are sent, with live reporting available in the dashboard.
CommsPop features:
- Multiple alert types
Corner notifications or high impact mid-screen alerts. Use text, images and links. - Groups
Send notifications to everyone, or pre-defined groups and individuals. - Scheduling
Schedule future notifications, individually or as a set. Use expiry times to stay relevant. - Polls
Gain instant feedback with polls – send as a notification for one-click voting. - Customisations
Make it yours with CommsPop’s visual branding options. - History
Full audit trail of previously sent notifications. - Analytics
Track how many people engaged with your notifications.
Result
An efficient, cross-platform system that captures attention without being intrusive.
Polling features exceeded expectation, making the tool a great business insight platform as well as a comms broadcasting tool.
Responsibilities
- Solution ideation
- Defining UX requirements, user journeys, wireframes
- User research/testing
- Proof of concept (high-level design)
- Detailed UI (end to end)
- Brand and website design, marketing collateral
- Briefing dev teams
- Ongoing roadmap/backlog prioritisation
Wider responsibilities
- Team management
- Defining commercials
- Client relationships