PwC ‘Shake It App’

Encouraging cross functional collaboration through creative engagement.


Internal teams needed reminding of the breadth of services available to support cross-functional projects.

With multiple disciplines split across 22,600+ employees, easy revenue opportunities were being missed.


We created the ‘Shake it App’ mobile app.

As a fresh and unexpected approach in a world of dry business applications, we developed a mechanism using device-native functionality to bring the concept to life and keep the organisation’s capabilities front of mind.

After opening the app, users shake their device to roll sets of dice. Each surface features a line of service or specialism, with some complimentary to each other. Dice can be locked, and the set re-rolled to discover functions that work best together.

Users can choose dice from the full set of services, or narrow the field with services complimentary to their current offering.

Touching a die gives full details of the line of service and team contact details.


10,000+ user sessions in month one.


  • Solution ideation
  • Defining UX and user journeys
  • Proof of concept (high-level design)
  • User research/testing
  • Detailed UI design (end to end)
  • Briefing dev teams